How do you prepare board members for their role? Who explains what the board’s expectations of its members are? How do your
board members get to know the roles, expectations, and issues of the
board? Most boards hold an operational orientation for new board members. Few, if any,
discuss HOW the board operates, it's mores and procedures and most of all, the
expectations that board members have for the board and one another.
My first board meeting was shortly after I assumed a new position in a
small town in the southeast. My boss had told me, as the area manager of a
utility company, that 40% of my job was community relations and the other
90% was providing good customer service (yes, it doesn’t add up). I had been
in town for a month and was named to the board of directors of the local
chamber of commerce. I had no previous board experience, had no knowledge of
how the board operated and had yet to have my orientation.
My first vote on that board was the same day as my first board meeting. The
subject was a controversial recommendation that the utility, my new
employer, provide service to a remote part of the county. When I arrived at
the meeting, the board chair took me aside and explained how this
recommendation would be good for the region and that I should, as a show of
good faith to the board, vote in a positive way for the recommendation. I
didn’t have a good feel for the board, the politics involved, the impact
that the measure might have on my company nor the history of the issue. I
voted “abstain”.
That action almost got me fired AND removed from the board! I had innocently betrayed both my employer and my new board. Why? I failed because I wasn’t given the opportunity to ask some fundamental questions. I wasn't clued in on issues, protocol, board purpose, roles, goals and expected behavior. Pre-board member orientation, information vetting, process and purpose and goal and role discussion should have taken place long before I was even named to the board.
Setting expectations is a key to board harmony. It is much more difficult to act in a way that results in disharmony if expectations are explained before taking the position.
Before I was appointed to another board, the chair “interviewed” me and explained what the duties of a board member were. Those included attendance at monthly board meetings, budget review, oversight of the program – all typical board “responsibilities”. A few months later, I was approached by the Development Coordinator (fund raiser), wondering why I had not contributed my financial obligation. Unbeknownst to me, there was a financial contribution that was expected as a condition of becoming a board member. Unfortunately, there was nothing documenting this requirement (there is now).
People become board members for a variety of reasons – some professional, some emotional, some personal. One role of board governance is to ensure that expectations are clearly defined and to provide those expectations to all prospective board members. Those expectations should cover the purpose of the board, the role of the board and its board members, the goals of the board and the behavioral norms that the board has adopted. The paid staff, while able to do so, should not be relied upon for this discussion. The explanation of expectations is the responsibility of board leadership and should reflect their formal documents – board policy, by-laws, strategic plan and board norms to which the leadership can refer. These expectations should also be reviewed again during the new board member orientation meeting, and should again, be delivered by board leadership, not the paid staff. After all, it’s board behavior, roles and goals that are being discussed.
As your board addresses prospective and subsequently, new board members (which happens on a continual basis), this process will help them understand, "WHAT NOW?".
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