(The second in a series of insightful thoughts about the
importance of agreement of a board’s Purpose, Roles, Goals and Behavior)
Are all your board members rowing in the same direction? Don’t
worry if they’re not. There is a fix to this, and this fix holds true whether
your board is elected, appointed, or is a volunteer board.
It is an honor and a privilege to be a board member. The position comes with a responsibility to understand the agreed upon purpose of your board. If board members know their board’s purpose, they can understand their roles, base their goals upon their roles, and ultimately exhibit consistent behavior that allows the organization to move forward.
“If Everyone is Moving
Forward Together, Then Success Takes Care of Itself”
- Henry Ford
Purpose leads the way because it is the foundation of an organization. Teams that clearly define their purpose can concentrate on the things that are necessary for success.
WHY IS SHARED PURPOSE SO IMPORTANT?
It helps the team stay focused and
promotes efficiency
- When a board knows its purpose, it becomes easier to focus on what matters
the most. When the purpose of the team is understood and shared, members have a
better understanding of how they can contribute and add value.
It makes the team passionate – Understanding and
agreeing to their purpose is an important driver for teams to achieve something
extraordinary.
It unifies the team - With shared
purpose, teams base their decisions, thoughts, feelings, and actions around
that purpose. A team with a common, well understood purpose makes a greater
impact through their work, which encourages unification.
It helps the team live with integrity - Teams who know
their purpose know who they are, what they are, and why they are. With
concurrence of purpose, board members will assume roles consistent with that
common purpose.
It encourages trust - Teams who share
a common purpose encourage trust and faith, which helps members consider themselves an integral part of the team.
School boards, for instance, are more scrutinized,
with higher expectations, than ever. Before board members can deal with these
expectations, board members must understand and agree on the board’s purpose.
- Bill Bethel
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